Metrics raised 5
- FY27 A&P spend raised to ~₹700-800 crores (~2.7% of revenue) (from ~₹600 crores last year)
- EBITDA margin expected to resume normal ~9-9.5% range as A&P spend normalizes
- Switchgear Q2 outlook raised: international and overall segment rebound expected after Q1 revenue decline and margin erosion
- Lloyd contribution margin target raised to double-digit in full quarters (from high single digits in recent non-seasonal quarters)
- Renewables margins expected to improve in H2 FY27 as mix shifts toward consumer-side products
Event Participants
Executives
4 Ameet Kumar Gupta, Anil Rai Gupta, Rajesh Kumar Gupta, Rajiv Goel
Analysts
17 Achal Lohade, Aniruddha Joshi, Ashish Jain, Balasubramanian, Indrajit Agarwal, Jatin Sangwan, Keyur Pandya, Natasha Jain, Nitin Shakdher, Praveen Sahay, Pulkit Patni, Ravindranath Nayak, Rehan, Sameer Gupta, Siddhartha Bera, Sonali, Umang Mehta
Financials & KPIs
Note: Transcript does not include detailed financial statements; figures below reflect metrics explicitly discussed during the call.
| Metric | Reported | Commentary |
|---|---|---|
| Revenue (Q1 FY27) | Strong YoY growth (absolute value not disclosed) | Demand resilient despite inflationary pressures and West Asia uncertainty; consumer categories absorbed price hikes |
| Advertising spend | ₹286 crores | More than doubled YoY, front-loaded in Q1 for seasonal products; expected to normalize to ~2.7% of revenue for FY27 |
| Contribution margin | ~18.3% | Broadly stable; calibrated price hikes averaging 7-8% offset raw material inflation |
| Switchgear revenue | Down ~4% YoY | West Asia shipping disruptions halted exports (~15% of segment); domestic demand stable; rebound expected in Q2 |
| Switchgear EBIT margin | Down ~260 bps YoY | Export disruption plus raw material volatility created trade buying hesitation; normalized contribution margin 37-40% |
| Cables & wires volumes | Flat / very low single-digit | Copper/aluminum price volatility drove channel destocking; capacity ramp-up on track; shift to sell-out model |
| Lloyd AC volumes | Single-digit growth | Value growth higher than volumes due to calibrated price hikes; delayed summer onset and channel inventory normalization weighed on reported sell-in |
| Price hikes (Q1 FY27) | 5-20% range; ~7-8% average | Staggered across categories; cables/wires saw largest increases due to direct metal linkage with copper and aluminum |
| FY27 capex | ~₹1,400 crores | ~₹800 crores into cables & wires; ~₹200 crores into new R&D centre; balance across other businesses |
Geographic & Segment Commentary
- Switchgear: Q1 revenue declined
4% YoY with ~260 bps EBIT margin erosion. International business (15% of segment) was disrupted by West Asia shipping closures (no vessels); domestic demand remained stable. Raw material volatility also caused trade confusion on buying. Normalized contribution margin guided at 37-40%; management expects Q2 rebound as shipping conditions have eased. - Cables & Wires: Volumes flat to very low single-digit in Q1 across both wires and cables. Copper price declines prompted dealers to sell from existing inventory rather than lift from the company, leaving channel inventory lower than normal at quarter-end. Capacity expansion on track—~₹800 crores of FY27 capex earmarked; cables segment seeing good growth; strategic shift toward sell-out orientation.
- Lighting & ECD (Consumer Categories): Lighting pricing has stabilized, with volume growth returning; potential price hikes ahead on electronics component cost inflation. Consumer categories (ECD, Lloyd, lighting) absorbed price hikes well, with each category showing strength.
- Lloyd (Consumer Durables): AC volume growth in single digits; value growth higher on price hikes. Channel inventory normalization—driven by BEE rating changes at end-December and a delayed summer—suppressed reported sell-in, though sell-out was decent. Contribution margin expected back to double digits in full quarters.
- Renewables: Now reported as a separate segment from Q1 FY27; revenue scaling rapidly on sector tailwinds, led by strong solar panel demand (panels carry lower margin than inverters), which pressured mix. Strategy targets residential, commercial & industrial installations (not utility scale), battery energy storage solutions, and EV chargers; Goldi investment secures supply chain. Margins expected to improve in H2 as consumer-side mix grows.
Company-Specific & Strategic Commentary
- Brand Building Front-Loading: Ad spend of ₹286 crores in Q1 more than doubled YoY, reflecting a strategic rebalancing toward mass media across categories. FY27 budget of
₹700-800 crores (2.7% of revenue) with Q1 front-loading for seasonal products; Lloyd A&P to remain elevated for the next couple of years to premiumize the brand. - Sell-Out Distribution Model: Both Havells and Lloyd transitioning from sell-in to sell-out orientation to improve channel return on capital and avoid channel loading; primary sales will align with secondary demand, creating near-term reported volume softness but a healthier long-term growth foundation.
- Pricing Discipline: Calibrated, staggered price hikes of 5-20% (average 7-8%) across categories fully offset raw material inflation, with most increases already taken; residual pass-through may flow in Q2.
- Renewables Carve-Out: Renewables reported as a separate segment from Q1 FY27 to enable tracking by the company and investors; strategic investments (Goldi supply chain, Pixii BESS collaboration) position Havells in consumer-proximate renewable categories rather than utility-scale projects.
- Capacity & R&D Investment: FY27 capex of
₹1,400 crores directed largely to cables & wires (₹800 crores) and a new R&D centre (~₹200 crores), supporting volume growth and product development.
Guidance & Outlook
| Metric | Guidance / Outlook | Commentary |
|---|---|---|
| FY27 revenue growth | No formal guidance; "good resilient growth momentum" expected | Company policy to avoid annual guidance; Q1 start positive and demand absorbing price hikes |
| Contribution margin | Stabilizing at normalized levels from Q2 FY27 | Most price hikes already passed; remnants may flow in Q2; raw material volatility expected to moderate |
| EBITDA margin | Normal ~9-9.5% range expected to resume | Q1 compressed by A&P front-loading; spend normalizing through the year |
| A&P spend (FY27) | ~₹700-800 crores; ~2.7% of revenue | Front-loaded in Q1; consistent with long-term trend of ~2.7% of net sales |
| Switchgear (Q2 FY27) | International and overall segment rebound expected | West Asia shipping conditions eased considerably; domestic demand stable |
| Lloyd contribution margin | Double-digit in full quarters | Non-seasonal Q2/Q3 may remain high single digits; recovery driven by normalization of price hike timing |
| Renewables margins | Improvement expected in H2 FY27 | Mix shift toward consumer-side products; panel-heavy mix currently dragging |
Risks & Constraints
| Risk | Context |
|---|---|
| Raw material price volatility | Copper, aluminum, and other input costs rose in staggered fashion through H1 CY26, requiring 5-20% price hikes. If prices keep moving, timing lags between cost and realized prices could pressure margins. |
| West Asia geopolitical disruption | Shipping stoppages hit switchgear exports (~15% of segment), driving ~4% revenue decline and ~260 bps EBIT margin erosion. Conditions have eased, but any re-escalation would again disrupt international sales. |
| Competitive intensity & market share | Havells' AC and wires/cables volumes lagged competitors; Lloyd AC volumes grew only single digits and cables/wires volumes were flat. Management is relying on A&P investment and the distribution overhaul to recover share—timing of recovery uncertain. |
| Price hike absorption / demand elasticity | Average price hikes of 7-8% (up to 20% in cables/wires) risk volume loss in a price-sensitive market. Q1 demand proved resilient, but sustained absorption through FY27 remains a watch item. |
| Channel inventory distortion | BEE rating changes at end-December pushed old inventory into the channel, compounded by a delayed summer and copper price declines—distorting sell-in vs. sell-out patterns. Management expects stabilization over coming quarters. |
| Renewables policy dependence | Segment growth depends on government regulation, tariffs, subsidies, and domestic manufacturing support; external policy shifts could alter the trajectory. |
Q&A Highlights
Switchgear Decline & Recovery Outlook
- Question: Switchgear saw ~260 bps margin erosion—what is the domestic/international mix and margin differential? (Balasubramanian, Arihant Capital)
- Answer: International is normally ~15% of the segment, varying quarterly; West Asia crisis caused shipping disruptions (no vessels), but conditions have eased considerably. Q2 should see good growth in international and overall switchgear; domestic demand has been fairly stable. (Rajiv Goel)
- Question: A 4% YoY revenue decline in your highest-margin segment seems concerning—is it only West Asia? (Sonali, Jefferies)
- Answer: Raw material volatility also created confusion among the trade on buying; things have stabilized, and domestic demand should remain stable from Q2. (Anil Rai Gupta)
Cables & Wires – Flattish Volumes
- Question: Can you split value vs. volume growth in cables, and how did wires differ? (Indrajit Agarwal, CLSA)
- Answer: Volumes were largely flat—very low single digit—across both wires and cables. (Rajiv Goel)
- Question: With capacity coming onstream, why are cable volumes still flattish? (Ashish Jain, Macquarie)
- Answer: Dealer sales slow when copper prices decline—dealers sell from their own stock rather than lift from the company; channel inventory at quarter-end is lower than normal. (Anil Rai Gupta)
Price Hikes & Cost Pass-Through
- Question: How much price hike was taken in Q1 and how much more is needed at current costs? (Siddhartha Bera, Nomura)
- Answer: Average price hike of 7-8% across categories (range 5-20%); most hikes already taken in a staggered manner, with remnants possibly flowing in Q2. Contribution margins should now normalize. (Anil Rai Gupta)
- Question: Is there further pricing headroom, or will margin improvement rely on operating leverage and mix? (Rehan, Trinetra Asset Managers)
- Answer: It will be a dual play—growth-led operating leverage plus growing high-growth categories; profitability should grow faster than value growth, with usual annual price increases continuing. (Rajiv Goel)
Advertising Spend Strategy & FY27 Budget
- Question: FY27 A&P budget? Last year was ~₹600 crores—is this a new base or episodic? (Umang Mehta, Kotak Securities)
- Answer: Budget is around ₹700-800 crores for FY27; long-term spend remains
2.7% of revenue (2.5-3% range). Q1 front-loading relates to seasonal products and will normalize. (Anil Rai Gupta; Rajiv Goel) - Question: Why spend aggressively in a quarter with RM pressure? Could it have waited? (Sameer Gupta, IIFL Capital)
- Answer: Brand building is a long-term investment while raw material fluctuations are short-term; the A&P strategy was rebalanced across media and categories, not driven by quarter-on performance. (Anil Rai Gupta)
Lloyd AC Performance & Margin Recovery
- Question: What is Lloyd volume growth and brand pull traction? (Natasha Jain, PhillipCapital)
- Answer: AC volume growth is in single digits; value growth is higher due to calibrated price hikes during the first half of the year. (Anil Rai Gupta)
- Question: Lloyd contribution margin has been stuck in high single digits—when will double-digit return? (Siddhartha Bera, Nomura)
- Answer: Double-digit should return "sooner than later" in full quarters, except non-seasonal Q2/Q3; recent pressure was due to volatility and timing differences in passing price hikes. (Anil Rai Gupta)
- Question: Is there a strategy rejig at Lloyd given the low base? (Keyur Pandya, ICICI Prudential Life Insurance)
- Answer: BEE rating changes pushed stock into the channel in Q3/Q4 FY26; combined with a delayed summer, sell-out was decent but sell-in was affected. The focus is on becoming a sell-out brand; this will stabilize over time. (Anil Rai Gupta)
Renewables – Margins & Strategic Direction
- Question: Can you quantify the margin impact from product mix (solar pumps), panel pricing, and raw materials? (Balasubramanian, Arihant Capital)
- Answer: Solar pumps are not yet significant; strong panel demand (lower margin than inverters) drove the mix. Renewables margins are holding well given the industry scenario; improvement expected in H2 as the consumer-side mix grows. (Rajiv Goel)
- Question: Any targets for the new segment—can we annualize the Q1 run rate? (Umang Mehta, Kotak Securities)
- Answer: Focus is on residential, commercial & industrial installations (not utility scale), plus adjacencies like battery energy storage and EV chargers, leveraging Havells' brand and channel. (Anil Rai Gupta)
Capex Allocation
- Question: What is the bifurcation of the ~₹1,400 crores capex for FY27? (Praveen Sahay, PL Capital)
- Answer: ~₹800 crores into cables and wires; ~₹200 crores into the new R&D centre; the rest is divided across other businesses. (Anil Rai Gupta)
FY27 Guidance & Management Confidence
- Question: Can you now provide a clearer view on FY27 revenue and margin expectations? (Rehan, Trinetra Asset Managers)
- Answer: Havells does not give annual guidance; the quarter start has been very positive, and the company is hopeful of maintaining resilient growth momentum through the year. (Anil Rai Gupta)
- Question: Is the confidence driven by price increases or volume growth? (Pulkit Patni, Goldman Sachs)
- Answer: "I'm always confident about Havells growth." (Anil Rai Gupta)
Distribution Strategy Shift
- Question: Are higher sell-ins in previous quarters the reason for lower primary offtake now, and can you elaborate on the distribution change? (Sameer Gupta, IIFL Capital)
- Answer: Yes—BEE-related channel push, raw material volatility, and a deliberate shift to a sell-out-oriented model (primary aligning with secondary) explain Q1; this is the foundation for positive growth in coming quarters. (Anil Rai Gupta)
Key Takeaway
Havells India delivered strong revenue growth in Q1 FY27, but front-loaded brand investment and raw material inflation compressed near-term profitability: ad spend of ₹286 crores more than doubled YoY while contribution margin held at 18.3%. Calibrated price hikes averaging 7-8% (range 5-20%) fully offset input costs. Switchgear lagged—revenue down ~4% YoY and EBIT margin off ~260 bps as West Asia shipping disruptions hit its 15% international mix—while cables & wires volumes were flat on metal volatility and Lloyd AC volumes grew single digits amid a delayed summer and channel destocking. Renewables, now separately reported, scaled rapidly on solar panel demand. Management expects ad spend normalization to ~2.7% of revenue (₹700-800 crores), stable contribution margins, double-digit Lloyd margins in full quarters, and a Q2 switchgear rebound. Watch points: commodity volatility, AC/wires competitive intensity, and renewables policy dependence.