Selective U.S. pricing actions are being prepared for the fourth quarter of 2026.
The Marriott International and Coca-Cola partnership is expected to open new foodservice and on-premise distribution opportunities for Monster.
FLRT has limited-time offers planned later in 2026 and additional new product development planned for 2027.
Monster will introduce fall 2026 innovation and present a full 2027 innovation calendar at the NACS Show in October.
Monster is proposing additional price increases in certain EMEA markets later in 2026.
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