New long-term U.S. co-branded credit card agreements with JPMorgan Chase and American Express are expected to increase Marriott's co-brand fee stream as refreshed card products roll out.
Marriott raised its full-year 2026 global RevPAR guidance to 3% to 3.5% growth, reflecting stronger expected demand across regions and chain scales.
Marriott plans to introduce Series by Marriott to Greater China through a strategic agreement targeting approximately 100 hotels, with first openings expected later in 2026.
Lefay, Marriott's first brand dedicated exclusively to luxury wellness, is expected to enter the portfolio later in 2026, supported by incremental investment spending.
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