Dots capacity and automation investments come online in 2027, supporting demand capture and salty-snack margin recovery.
Hershey’s second-half 2026 innovation calendar, including new Hershey bar products and the Hershey movie, is intended to reignite confectionery growth.
Hershey’s 2026 tentpole cultural events, including Americana and the Hershey movie, are expected to add a full point of growth.
Spring 2026 retail resets position Hershey for spring and summer merchandising ramp with net positive item and channel wins.
Hershey plans to scale Reese’s internationally, especially in the U.K. and Europe, and may later in-source manufacturing.
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