Analysis: Hasbro, Inc.

US:HAS

Why is Hasbro, Inc. stock rising?

  • Hasbro raised its FY2026 outlook, expecting higher consolidated revenue growth, operating margin and adjusted EBITDA after first-half outperformance.
  • Hasbro is expanding Magic printing capacity with partners to support demand through 2027 and 2028.
  • Hasbro won a multi-year Nintendo licensing agreement for The Legend of Zelda products, beginning in 2027.
  • Hasbro plans to launch its next owned digital games, Exodus and Warlock, in 2027.

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