2026 strategic reinvestment program expected to add about $400 million of incremental revenue
Booking.com is beginning to test a new AI-powered discovery experience that could scale to broader rollout
Booking is among the first partners in Google's early agentic booking rollout
Booking is testing OpenAI CPC performance marketing as a new paid acquisition channel
OpenTable is expanding its AI concierge into a broader diner-discovery and restaurant-operations tool
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